Name: Ultimate Cleansing Cloths Bundle
Brand: Noodle & Boo
SKU: I2347
Price: 35.0 USD
Availability: InStock

Ultimate Cleansing Cloths Bundle

for baby’s delicate skin

$37.00 $35.00

Nursery essentials created to work together for exceptional results
Set includes:
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Delicate Baby Powder (8.8 oz) — Soft, talc-free powder with natural corn starch to absorb • moisture and keep skin dry, smooth, and comfortable
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultimate ointment ingredients

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.

ultimate ointment
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Pink Baby Bath & Massage Gift Set - Hearts & Daisies

Baby Shower Bundle

celebrate baby beautifully

$43.00 $41.00

Start your parenting journey with confidence using this thoughtfully curated collection of baby skin care essentials. Designed to support delicate skin from the newborn stage and beyond, this bundle brings together gentle, effective products that cleanse, nourish, and protect. From daily bath time to diaper changes, every formula is crafted with your baby’s comfort and well-being in mind.
Set includes:
• Baby Bath & Massage Gift Set ( 4 oz ea)
Newborn 2-in-1 Hair & Body Wash — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft.
Super Soft Lotion — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• The Best Diaper Rash Ointment (3.4oz) — A zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Gentle, trusted care designed to support healthy baby skin from day one.

newborn 2-in-1 hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

ultimate baby cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

diaper rash ointment ingredients
active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.
ultimate ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

Fragrance Free Ultimate Baby Cleansing Cloths - 12 pack

Fragrance Free Baby Skin Care

eczema care for the whole family

$56.00 $51.00

Baby Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths, FF Super Soft Lotion, FF Newborn 2-in-1 Hair & Body Wash, and Ultimate Ointment 3.4 oz.

Bottom Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths and Ultimate Ointment 3.4 oz.

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

fragrance free extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

fragrance free soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol, sodium dehydroacetate, phenoxyethanol, tocopheryl acetate citric acid, disodium edta, ethylhexylglycerin

fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

play day mineral sunscreen spf-30 ingredients

active ingredient
titanium dioxide 5%, zinc oxide 3% sunscreen

inactive ingredients
1,2-hexanediol, *aloe barbadensis leaf juice, water (aqua), alumina, butylene glycol, butyrospermum parkii butter, c20-22 alcohols, c20-22 alkyl phosphate, caprylic/capric triglyceride, caprylyl glycol, *carthamus tinctorius oleosomes, cetearyl olivate, *chamomilla recutita flower/leaf/stem extract, citric acid, dicaprylyl carbonate, dimethicone, glycerin, jojoba alcohol, lecithin, lonicera caprifolium flower extract, lonicera japonica flower extract, mangifera indica fruit extract octyldodecyl neopentanoate, polyhydroxystearic acid, potassium jojobate, sclerotium gum, sodium acrylates copolymer, sodium hyaluronate, sorbitan olivate, stearic acid, ethylenediamine disuccinate
* certified organic

fragrance free ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

fragrance free newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance free extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

fragrance free soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

fragrance free super soft lotion directions
Pour baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

ultimate ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

play day mineral sunscreen spf-30 directions
Apply liberally and evenly 15 minutes before sun exposure. Reapply after 40 minutes of swimming or sweating. Immediately after towel drying and at least every 2 hours. Children under 6 months of age: ask a doctor.

fragrance free ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Kinder Essentials Bundle

big kid daily essentials

$58.00 $55.00

Upgrade your child’s daily bath and grooming routine with this thoughtfully curated bundle of Noodle & Boo favorites. Designed for babies and young children with sensitive skin, this all-in-one set supports soft, balanced hair and nourished skin with gentle, pediatrician-tested formulas for everyday use.
This bundle combines moisturizing hair care and soothing skin care essentials to cleanse, hydrate, and protect without irritation.
Set includes:
• Kinder 3-in-1 Shampoo, Conditioner & Body Wash (16 oz) — A low-suds, high-moisture cleanser formulated with provitamin B5 and vitamin E to gently clean hair and skin while helping maintain natural moisture balance.
• Super Soft Lotion (16 oz) — A deeply moisturizing lotion enriched with sweet almond oil and vitamins E and C to help protect delicate skin and leave it soft, smooth, and comfortable.
• Conditioning Hair Polish (16 oz)— A lightweight, leave-in conditioning treatment with sunflower seed and green tea extracts to smooth, add shine, and help protect hair from dryness and tangles.
• Clinically tested for sensitive skin, this gentle formula is tear-free and mild enough for daily use
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Crafted with care to meet the highest safety and quality standards for babies and children.

kinder 3-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, panthenol (provitamin B5), tocopheryl acetate (vitamin E derivative), phenoxyethanol, citric acid, ethylhexylglycerin, polyquaternium-11, sodium phytate, sodium dehydroacetate, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

conditioning hair polish ingredients
water (aqua), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, dimethicone copolyol, cetrimonium chloride, camellia sinensis (green tea) extract, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, panthenol (provitamin b5), hydrolyzed casein (milk protein), sorbic acid, fragrance (parfum)

kinder 3-in-1 directions
Pump a small amount into hand. Carefully apply to child’s hair and skin, rinsing well.

super soft lotion directions
Pump lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body.

conditioning hair polish directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Sensitive Skin & Eczema Bundle

Fragrance Free Sensitive Skin & Eczema Bundle

sensitive skin essentials

$50.00 $47.50

Thoughtfully formulated for babies with extra sensitive, eczema-prone skin, the Sensitive Skin & Eczema Bundle delivers gentle, fragrance-free care you can trust - without compromise.
This soothing trio is designed to cleanse, nourish, and protect delicate skin while helping support its natural moisture barrier. Each formula is made without added fragrance and developed with the utmost care to minimize irritation, providing comfort where baby needs it most.
Set includes:
• Fragrance-Free Newborn 2-in-1 Hair & Body Wash (16 oz) — A soap-free, low-suds cleanser that gently washes baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Fragrance-Free Super Soft Lotion (16 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s skin.
• Ultimate Ointment (3.4 oz) — Awarded the National Eczema Association Seal of Acceptance, Ultimate Ointment provides targeted relief for eczema flare-ups and ultra-dry, irritated skin. This fragrance- and steroid-free formula soothes itching, reduces redness, and supports skin’s natural healing when extra care is needed.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions
Gentle, dermatologist-tested care designed to comfort and protect sensitive, eczema-prone skin from day one.

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta
fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free newborn 2-in-1 hair & body wash
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance-free super soft lotion
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.
ultimate ointment
For eczema, apply a thick layer to clean, damp skin. Reapply as needed.
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin.

safety tips (ultimate ointment)
CAUTION: Use only as directed. Avoid contact with eyes. If condition worsens or does not improve within 7 days, consult a physician. For external use only. Keep out of reach of children.

Baby Hair Care Bundle

for nourishing hair care

$56.00 $53.00

Our favorites for beautiful hair and healthy scalps, bundled together for easy daily care
Set includes:
• Extra Gentle Shampoo (16 oz) — High-moisture, low-suds formula with provitamin B5 and vitamin E to gently cleanse and hydrate
• Nourishing Cream Rinse — Silky conditioner enriched with sunflower seed and sweet almond oils to detangle and soften
• Conditioning Hair Polish — Lightweight leave-in formula with sunflower seed and green tea extracts to smooth, shine, and protect
• Clinically tested for sensitive skin, this gentle formula is tear-free and mild enough for daily use
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

conditioning hair polish ingredients
water (aqua), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, dimethicone copolyol, cetrimonium chloride, camellia sinensis (green tea) extract, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, panthenol (provitamin b5), hydrolyzed casein (milk protein), sorbic acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

conditioning hair polish directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Sensitive Skin Baby Shower Bundle

Baby Bath & Massage Fragrance Free Gift Set

Fragrance Free Ultimate Baby Cleansing Cloths

Fragrance Free Sensitive Skin Baby Shower Bundle

eczema care for the whole family

$53.00 $50.00

A thoughtfully curated gift for parents-to-be seeking gentle, trusted care for sensitive newborn skin. This complete newborn essentials bundle brings together some of our most nurturing formulas to support baby’s skin from day one. From bath time and diaper changes to daily moisturizing, every product is designed to comfort, protect, and care for delicate skin during the earliest days of life.
Perfect for welcoming a new baby, this bundle delivers gentle care you can feel confident using every day.
Set includes:
• Baby Bath & Massage Gift Set ( 4 oz ea)
Newborn 2-in-1 Hair & Body Wash — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft.
Super Soft Lotion — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Ultimate Ointment (3.4 oz) — Awarded the National Eczema Association Seal of Acceptance, Ultimate Ointment provides targeted relief for eczema flare-ups and ultra-dry, irritated skin. This fragrance- and steroid-free formula soothes itching, reduces redness, and supports skin’s natural healing when extra care is needed.
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Ultimate Cleansing Cloths ( 72 ct) — Luxuriously thick, petal-soft cloths are soaked in a sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Crafted to give every baby the softest, gentlest start.

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta
fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

diaper rash ointment ingredients

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free newborn 2-in-1 directions
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance free super soft lotion directions
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

ultimate ointment directions
For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

fragrance free ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.
diaper rash ointment directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Store between 20° to 25°C (68° to 77°F)
safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
condition worsens
symptoms last more than 7 days
if rash clears up, but occurs again within a few days
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Lavender Baby Skin Care Bundle, Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion.

Lifestyle image of Lavender Baby Skin Care Bundle

Lavender Baby Skin Care Bundle

for the entire family

$50.00 $48.00

Three of our favorites come together to provide wholesome fun in the tub and sweet, supple skin:
• Set includes 16 oz Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion
• Extra Gentle Shampoo — high-moisture, low-suds formula cleans hair and hydrates the scalp while preserving skin’s natural moisture
• Soothing Body Wash — delicately rebalances pH as provitamin B5 and vitamin E condition and hydrate skin
• Super Soft Lotion — enriched with sweet almond oil and vitamins E & C to moisturize, protect, and leave skin incredibly soft and supple
• Mild enough for daily use and safe for newborns and sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

lavender extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

lavender super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

lavender extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

lavender soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

lavender super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultimate Fabric Care Bundle

for baby’s washables

$74.00 $70.00

This complete 4-piece set delivers everything you need to care for baby’s delicate fabrics:
• Ultra-Safe Laundry Detergent — Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Ultra-Soft Fabric Conditioner — Mild formula with sustainable softening oils to decrease drying time, reduce wrinkles, and eliminate static cling while keeping clothes cuddly soft
• Ultra-Bright Bleach Alternative — Mineral-powered brightening powder with chlorine-free oxygen bleach to whiten and refresh without harsh chemicals; eco-friendly means biodegradable, nothing but goodness!
• Stain Remover — Gentle cleaning technology helps remove tough stains and odors while preserving the fabric integrity of baby’s dainties; fragrance-free and safe for frequent use
Why You’ll Love It
• Protects and preserves the quality of baby’s clothing and linens wash after wash
• Safe and gentle for newborns, babies, and the whole family
• Designed for high-efficiency (HE) and conventional washing machines
• Concentrated formulas deliver more washes per bottle and reduce waste
Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, Chlorine, PPGs, Dyes, Optical Brighteners, Formaldehyde, and 1,4-dioxane
• Learn more about Our Standards & Definitions

ultra-safe baby laundry detergent ingredients
water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), fragrance (alpha-isomethyl ionone, anisyl alcohol, coumarin, citronellol), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase)

ultra-soft fabric conditioner ingredients
water, plant-based softening agent (dipalmitoylethyl hydroxyethylmonium methosulfate),fragrance (contains fragrance allergens), plant-based solvent (denatured ethanol), mineral (calcium chloride)

ultra-bright bleach alternative ingredients
mineral-based brightener (sodium chloride), chlorine-free oxygen bleach (sodium percarbonate)

stain remover ingredients
water, plant-derived surfactant (alcohol ethoxylated), plant-derived chelating agent (gluconic acid), preservative/antifungal agent (sodium benzoate), plant-derived soil remover (sodium carboxymethyl cellulose)

ultra-safe baby laundry detergent directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

ultra-soft fabric conditioner directions
Add 2 capfuls (1 ounce) to softener dispenser. Recommended for all laundry and effective in all water temperatures. Read washing instructions for flame resistant pajamas prior to using any type of fabric softener.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

stain remover directions
Pour on stain and let sit 5 minutes before washing. For tougher stains, pretreat and soak in hot water before laundering. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use. Safe for all washable fabrics - both whites and colors.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

ultra-bright bleach alternative directions
For Laundry: Add 2 scoops (1 ounce) directly into the machine drum or detergent dispenser. Do not add to the bleach dispenser. Do not use on silk, wool or leather. Performs best with hot water.
For Baby’s Environment: Add 1 scoop (1/2 ounce) to a bucket of hot water. Happy Cleaning!

safety tips
Open bottle away from your face. Keep out of the reach of children and pets. Do not ingest and avoid contact with eyes. In case of eye contact, flush with water. If swallowed, call poison control.

Stain Challenge Bundle

for baby’s washables

$50.00 $48.00

Messy moments happen - this bundle is ready for all of them. The Stain Challenge Bundle brings together three powerful laundry essentials to tackle everyday spills, blowouts, and tough stains, while remaining gentle enough for baby’s clothes and linens. Designed to work together, this trio helps lift stains, clean thoroughly, and brighten fabrics without harsh chemicals, so everything baby wears, touches, and snuggles stays fresh and cared for.

Set includes:

• Ultra-Strong Stain Remover (16 oz) — formulated with powerful cleaning agents to lift stubborn stains and odors while remaining kind to baby’s skin and delicate fabrics.
This fragrance-free, eco-friendly formula uses gentle cleaning technology to help preserve fabric integrity and is made without chlorine, dyes, formaldehyde, phosphates, or phthalates - delivering effective, worry-free care for baby’s dainties and beyond.
• Ultra-Safe Baby Laundry Detergent (32 oz) — Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Ultra-Bright Bleach Alternative (32 oz) — Give your laundry a brighter clean with the gentle power of minerals and oxygen, designed to whiten and refresh without harsh chemicals. A perfect chlorine bleach alternative — eco-friendly means biodegradable; nothing but goodness!

Why You’ll Love It
• Protects and preserves the quality of baby’s clothing and linens wash after wash
• Safe and gentle for newborns, babies, and the whole family
• Designed for high-efficiency (HE) and conventional washing machines

Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, Chlorine, PPGs, Dyes, Optical Brighteners, Formaldehyde, and 1,4-dioxane
• Learn more about Our Standards & Definitions

Powerful cleaning performance with gentle care you can trust for your baby’s laundry.

ultra-safe baby laundry detergent ingredients
water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), fragrance (alpha-isomethyl ionone, anisyl alcohol, coumarin, citronellol), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase)

ultra-bright bleach alternative ingredients
mineral-based brightener (sodium chloride), chlorine-free oxygen bleach (sodium percarbonate)

stain remover ingredients
water, plant-derived surfactant (alcohol ethoxylated), plant-derived chelating agent (gluconic acid), preservative/antifungal agent (sodium benzoate), plant-derived soil remover (sodium carboxymethyl cellulose)

ultra-safe baby laundry detergent directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

stain remover directions
Pour on stain and let sit 5 minutes before washing. For tougher stains, pretreat and soak in hot water before laundering. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use. Safe for all washable fabrics - both whites and colors.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

ultra-bright bleach alternative directions
For Laundry: Add 2 scoops (1 ounce) directly into the machine drum or detergent dispenser. Do not add to the bleach dispenser. Do not use on silk, wool or leather. Performs best with hot water.
For Baby’s Environment: Add 1 scoop (1/2 ounce) to a bucket of hot water. Happy Cleaning!

safety tips
Open bottle away from your face. Keep out of the reach of children and pets. Do not ingest and avoid contact with eyes. In case of eye contact, flush with water. If swallowed, call poison control.

Baby Bath & Massage Gift Set - Peach Flowers

Luxury Pregnancy & Newborn Gift Basket

for Mama and Baby

$232.00

Experience luxury with our premium Pregnancy & Newborn Gift Basket. This lavish set includes everything needed to pamper both Mama and baby. Treat yourself or the expecting mother in your life to this ultimate indulgence.
Set includes:
• Baby Bath & Massage Gift Set (4 oz each) — Gentle 2-in-1 Hair & Body Wash and Super Soft Lotion, safe for daily newborn care
• Prenatal Daily Body Care Gift Set — Elasticity Oil (7 oz), Perfecting Crème (4.8 oz) and Restorative Leg & Foot Balm ( 4.8 oz), supports mama-to-be from her growing belly to her tired feet
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula that soothes, treats, and prevents diaper rash
• Delicate Baby Powder (4 oz) — Talc-free powder with cornstarch and oatmeal to absorb moisture and protect delicate skin
• Swaddle Bath Towel Set — Patented swaddle bath towel plus hooded towel, crafted from bamboo and organic cotton for comfort and safety
• Ultra-Safe Baby Laundry Detergent (8 oz) — Concentrated, plant- and mineral-based formula with enzymes to gently clean and protect baby’s clothing
• Handcrafted Braided Basket (Medium) — Beautiful, reusable storage basket perfect for nursery organization
Gentle formulas developed especially for baby’s delicate skin
Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A luxurious and practical gift filled with everyday mama-to-be and newborn essentials
• Combines skin care, diapering, bath time, and laundry care all in one thoughtful package
• Includes our patented Swaddle Bath Towel for a unique touch parents won’t find elsewhere
• Handcrafted braided basket doubles as a beautiful keepsake and nursery storage
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn 2-in-1 hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), ascorbic acid (vitamin C), ascorbyl palmitate, prunus amygdalus dulcis (sweet almond oil), hydrolyzed casein (milk protein), ethylhexylglycerin
sodium dehydroacetate, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, phenoxyethanol, citric acid, fragrance (parfum)

elasticity oil ingredients
*organic helianthus annuus seed oil (sunflower), isopropyl myristate,*organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)
*certified organic
perfecting crème ingredients
water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca
*certified organic
restorative leg & foot balm ingredients
water (aqua), cetyl alcohol, butyrospermum parkii (shea butter), glycerin (vegetable), isopropyl palmitate, glyceryl stearate, peg-100 stearate, *organic helianthus annuus seed oil (sunflower), dimethicone, *organic aloe barbadensis leaf juice, acer saccharinum extract (sugar maple), citrus aurantium dulcis fruit extract (orange), citrus limon fruit extract (lemon), saccharum officinarum extract (sugarcane), vaccinium myrtillus fruit/leaf extract, salicylic acid, sodium carbomer, sodium citrate, honey, disodium edta, sodium dehydroacetate, fragrance (parfum)
*certified organic

ultimate ointment
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultra-safe laundry detergent ingredients
water, plant-based cleaners (decyl glucoside, glycerin, sodium oleate, lauryl glucoside), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (carboxymethyl cellulose), enzyme soil removers (protease, alpha-amylase), fragrance

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

prenatal daily body care morning & evening treatment protocol
Step 1 - Massage Elasticity Oil onto bust, belly and behind.
Step 2 - Once the Elasticity Oil is absorbed into the skin, follow with Perfecting Crème.
Step 3 - Apply Restorative Leg & Foot Balm using gentle massage techniques. Consult your doctor regarding prenatal massage safety and best practices. Daily regimen offers best results with consistent use.

ultimate ointment
- Change wet and soiled diapers promptly
- Cleanse the diaper area
- Allow to dry
- Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
- Store between 20° to 25°C (68° to 77°F)

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

ultra-safe laundry detergent
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Newborn Daily Essentials

for complete care from head-to-toe

$50.00

Discover the ultimate luxury gift for a new bundle of joy with nursery essentials designed to work together for exceptional care and results
Set includes:
• Newborn 2-in-1 Hair & Body Wash (8 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (8 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
• The Ultimate Ointment (3.4 oz) — A zinc oxide formula that creates a protective barrier to help prevent and soothe eczema flare-ups, cradle cap, cracked, ultra-dry, and chapped skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care

Why You’ll Love It
• A thoughtful starter set with newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Perfectly packaged as a gift for new parents

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultimate ointment

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.

ultimate ointment
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Starter Baby Gift Set

for baby’s bath routine

$40.00

The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
• Extra Gentle Shampoo (8 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Soothing Body Wash (8 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
• Super Soft Lotion (8 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful trio of baby bath-time and skincare essentials
• Clinically tested and trusted for newborns and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
• Turns everyday routines into moments of soothing care and bonding
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
Notes: Soothing Body Wash and Extra Gentle Shampoo are both tear-free and nut-free.

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultra-Soft Fabric Conditioner, Ultra-Safe Laundry Detergent and Ultra-Strong Stain Remover

Ultra-Soft Baby Fabric Conditioner

cuddly goodness into every load

$24.00

• Formulated with plant-derived softening agents and a touch of mineral support, for fabric care that’s gentle and effective
• Mild formula with naturally derived sustainable softening oils infuses cuddly goodness into every load while helping preserve the condition of baby’s dainties
• Developed to decrease drying time, reduce wrinkles, and eliminate static cling
• No added dyes, formaldehyde, phosphates, phthalates, or 1.4-dioxane
• Plant-based ingredients; color and texture may vary — nothing but goodness!
• Concentrated (32 washes)
• 32 oz bottle
Our Promise:
• Hypoallergenic
• Pediatrician-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, plant-based softening agent (dipalmitoylethyl hydroxyethylmonium methosulfate),fragrance (contains fragrance allergens), plant-based solvent (denatured ethanol), mineral (calcium chloride)

directions
Add 2 capfuls (1 ounce) to softener dispenser. Recommended for all laundry and effective in all water temperatures. Read washing instructions for flame resistant pajamas prior to using any type of fabric softener.

safety tips
CAUTION: Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

Extra Gentle Baby Shampoo

for sensitive scalps and delicate hair

$18.00

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
• Mild surfactants create a gentle cleanse that won’t irritate or over-dry
• Hydrates the scalp while leaving hair soft, fresh, and manageable
• Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
• Available in multiple sizes for home or travel convenience
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free Products are both dairy-free and vegan.

crème douce ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

fragrance-free ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Super Soft Baby Lotion - Travel Size

for newborn and baby with sensitive skin

$6.00

• Light, silky formula leaves baby’s skin super soft and snuggly — every mom’s favorite
• Enriched with sweet almond oil, vitamins E & C, and gentle moisturizers to hydrate and protect delicate skin
• Milk protein helps condition and support the skin’s natural barrier
• Provides a protective layer of antioxidants that help shield skin from everyday environmental stressors
• Mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

lavender ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

The Best Diaper Rash Ointment

for prevention, treatment and relief of diaper rash

$10.00

Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:
• Skin protectant that helps treat and prevent irritation caused by diaper rash
• Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort
• Creates a protective barrier between delicate skin and sources of wetness and chafing
• Seals out moisture to keep baby’s skin dry, calm, and protected
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Gentle, clinically tested formula
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
• Learn more about Our Standards & Definitions

Why do babies get diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

Dirty Diapers - Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
Excessive moisture - Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
Chafing - Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
Changes in baby’s diet - Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.
Allergies - If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.
Bacteria - Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
Yeast infection - Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Store between 20° to 25°C (68° to 77°F)

safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
- condition worsens
- symptoms last more than 7 days
- if rash clears up, but occurs again within a few days
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Ultra-Fresh Linen Mist

for baby’s dainties

$15.00

The sweet smell of a clean baby is sheer heaven. Our signature Crème Douce fragrance delicately combines a fresh blend of peach and water blossoms, with just a touch of ripe mixed berries and clover honey, wrapped in soft notes of warm milk and vanilla beans.
• Ideal for baby’s freshly ironed linens
• Refreshes hard-to-wash items like comforters, pillows, car seats, and strollers
• A perfect way to add a delightful scent to baby’s environment
• Always test on fabric and furnishings prior to use
• 16 oz bottle with pump
Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, fragrance (contains fragrance allergens), vegetable-based solvent (denatured alcohol), plant-based ph adjuster (gluconic acid), plant-based buffering agent (sodium citrate), benzophenone-4, preservative (sodium benzoate)

directions
For best results, spray items from 6 inches away.

safety tips
CAUTION: Keep out of the reach of children and pets. Do not ingest and avoid contact with eyes. In case of eye contact, flush with water. If swallowed, call poison control.

Ultra-Strong Stain Remover

for tough baby stains

$10.00

• Formulated with powerful plant-derived cleaners and a safe food-grade preservative, for effective stain removal that’s gentle on fabrics and baby’s skin
• Gentle cleaning technology helps remove tough stains and odors while preserving the fabric integrity of baby’s dainties
• Innovative solution contains no added chlorine, dyes, formaldehyde, phosphates, or phthalates
• Developed especially for kinder use
• Eco-friendly means biodegradable; nothing but goodness!
• 16 oz bottle
• Fragrance-free
Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, plant-derived surfactant (alcohol ethoxylated), plant-derived chelating agent (gluconic acid), preservative/antifungal agent (sodium benzoate), plant-derived soil remover (sodium carboxymethyl cellulose)

directions
Pour on stain and let sit 5 minutes before washing. For tougher stains, pretreat and soak in hot water before laundering. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use. Safe for all washable fabrics - both whites and colors.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

32 oz Ultra-Safe Laundry Detergent and Ultra-Soft Fabric Conditioner

Ultra-Safe Baby Laundry Detergent

for baby's laundry

$7.00

Exquisitely formulated to remove stains and odors while being gentle on baby’s delicate skin and finest fabrics. This high-performance detergent cleans beautifully. It lifts tough baby messes and everyday odors, rinses clean, and leaves laundry fresh with our signature scent.
• Our Fragrance-Free Laundry Detergent is EWG Verified®.
• This rich liquid formula rinses clean and is designed for frequent baby loads in both HE and standard washing machines.
• Safe and gentle for baby’s delicate skin
• Safe means formulated without added dyes, sulfates, phosphates, phthalates, optical brighteners, chlorine bleach, parabens, or formaldehyde donors.
Our Promise:
• Hypoallergenic
• Pediatrician-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definition

crème douce ingredients

water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), fragrance (alpha isomethyl ionone, amyl alcohol, citronellol, coumarin), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase)

fragrance-free ingredients

water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), pH adjuster (sodium hydroxide), enzyme soil removers (protease, amylase)

directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

Baby Bath & Massage Gift Set - Pink Flowers

Baby Bath & Massage Gift Set - Flowers

for relaxation and bonding

$24.00

Experience the ultimate relaxation for your little one with our Baby Bath & Massage Gift Set. Set includes:
• Newborn Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser developed to gently wash baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s delicate skin. Provides long-lasting hydration, leaving skin soft, smooth, and comforted after every bath or massage
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful set with two everyday bath-time and skin-care essentials
• Formulas that are clinically tested for sensitive skin
• Convenient travel sizes, perfect for diaper bags, gifting, or on-the-go pampering
• Turns bath and massage time into a soothing bonding ritual
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Kinder 3-In-1 Shampoo, Conditioner & Body Wash 16 oz

Kinder 3-In-1 Shampoo, Conditioner & Body Wash 25 oz

Kinder 3-In-1 Shampoo, Conditioner & Body Wash

Kinder 3-In-1 Shampoo, Conditioner & Body Wash

for hassle-free bath time

$20.00

Simplify bath time with our gentle 3-in-1 formula for hair, scalp, and skin:
• Mild cleansing agents leave hair shiny, skin fresh, and scalp balanced.
• Enriched with provitamin B5 and vitamin E to condition and moisturize from head to toe.
• Soap-free, low-suds formula ideal for eczema-prone and sensitive skin.
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, panthenol (provitamin B5), hydrolyzed casein (milk protein), tocopheryl acetate (vitamin E), phenoxyethanol, citric acid, ethylhexylglycerin, polyquaternium-11, disodium edta, sodium dehydroacetate, fragrance (parfum)

directions
Pump a small amount into hand. Carefully apply to child’s hair and skin, rinsing well.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Bundle of Joy - Travel Size

for newborn bath care

$12.00

Our #1 bestselling products are the perfect choice for newborns and babies. This trusted duo provides safe, gentle care for delicate skin from the very beginning.
Set includes:
• Newborn 2-in-1 Hair & Body Wash (2 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (2 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful starter set with two newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Convenient sizes for a hospital bag
• Perfectly packaged as a gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Newborn 2-in-1 is tear-free, nut-free

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Inside the box of French-Milled Baby Soap

French-Milled Baby Soap

for tender and mild washing care

$24.00

Give your little one a soothing cleanse with our creamy, plant-based baby soap:
• Enriched with almond oil, aloe, oats, and vitamin E to gently moisturize and soften skin
• Traditional French-milling process creates a smooth, long-lasting bar
• Milk protein helps nourish and protect baby’s delicate skin
• Gentle enough for daily use, leaving skin fresh, comforted, and cared for
• For external use only — not tear-free. Avoid contact with eyes
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

vegetable soap base, sweet almond oil, aloe, oat bran flour, milk protein, vitamin e, talc, methyl gluceth, fragrance (parfum)

directions
Wet hands and soap, then rub together to create a creamy lather. Apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Reed Diffuser

for clean and fresh ambiance

$40.00

• Reeds naturally draw and diffuse our Signature Crème Douce fragrance
• A perfect blend of peach, water blossoms, and ripe mixed berries with soft notes of sweet vanilla beans
• Infuses a light, fresh scent to brighten and refresh any room
• Elegant, flame-free home fragrance that’s long-lasting and easy to enjoy
• Size: 3.4 oz
• Learn more about Our Standards & Definitions

directions
Remove the bottle seal and cap and place reeds in the bottle. The reeds will naturally draw and diffuse the fragrance. To refresh, remove the reeds and place opposite ends in the fragrance.

safety tip
CAUTION: Flammable. Keep away from heat and flame. Do not ingest diffuser oil. Avoid contact with skin and eyes. Oil will stain. Avoid contact with furnishings, fabric and wood surfaces. For adult use only. Keep out of the reach of children and pets.

Swaddle Bath Towel Set in a sachet bag with ribbon

Swaddle Bath Towel Set

handsewn with love

$85.00

Our patented swaddle towel is uniquely designed to provide infant safety and comfort during bath time. Unlike ordinary towels, this innovative design helps keep baby securely wrapped, warm, and calm throughout the bathing process. Swaddle baths are clinically shown to help stabilize body temperature and vital signs, reducing stress while keeping little ones in a quiet, relaxed state.
Crafted from a luxurious blend of bamboo and organic cotton, this towel set is soft, absorbent, and gentle — ideal for delicate newborn skin.
Set includes:
• Swaddle Towel (26” L x 26” W) — Patented design that makes swaddle baths safer, easier, and more effective
• Hooded Towel (26” L x 30” W) — Cozy, absorbent towel for drying and snuggling after bath
The perfect touch for your nursery or a thoughtful gift for new parents
Why You’ll Love It
• Patented design provides proven benefits for infant safety and well-being
• Promotes comfort, calm, and bonding during baby’s earliest baths
• Made with bamboo and organic cotton for superior softness and absorbency
• Practical set with both swaddle and hooded towels for complete bath care
Our Promise:
• Made in USA
• Learn More

Sweetly Clean - Travel Size

for baby’s delicate hair

$12.00

Enjoy soft, clean hair and healthy scalps from wholesome and natural hair care.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Nourishing Cream Rinse (2 oz) — A gentle, rinse-out conditioner that detangles and softens, leaving your child’s hair silky, manageable, and shiny without weighing it down.
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful baby haircare essentials
• Clinically tested and trusted for babies and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Extra Gentle Shampoo is tear-free and nut-free.

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Lifestyle image of Super Soft Lotion 16 oz.

Super Soft Baby Lotion

for softening skin and baby massage

$16.00

Pamper baby’s skin with a light, silky lotion that absorbs quickly, comforts deeply, and makes every cuddle extra soft and snuggly.
• Light, silky formula leaves baby super soft and snuggly — every mom’s favorite baby lotion
• Made with plant-derived moisturizers and oils, enriched with vitamins and milk protein
• Sweet almond oil and vitamins E & C help moisturize and condition delicate skin
• Provides a protective layer of antioxidants to help shield skin from everyday environmental stress
• Hydrates and protects sensitive skin while staying mild enough for daily use, even on newborns
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free products are both dairy-free and vegan.

crème douce ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

lavender ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

fragrance-free ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

directions
Pour baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Best Selling Baby & Kids

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